the wingman project
WMP · The Work · Vol. IV10 files · open
The work archive

Case files from the practice, filed and bound.

Fig. A: the leaves, bound

Each file records the situation, the sections engaged (§I think · §II make · §III run), the numbers that moved, and a word from the client. Open any file below.

Read the case files
§IV · work · filed · MMXXVI
§IV · The archive · 10 case files

Filed to date.

Jugo Superfoods: Retail to D2C in one brand arc. CAC down, AOV up.
No. 0001 · Filed 2026.04Jugo SuperfoodsRetail to D2C in one brand arc. CAC down, AOV up.
§I§II§IIICPGFull-service
Torossian: Six design archetypes, one deliberate storefront.
No. 0002 · Filed 2026.04TorossianSix design archetypes, one deliberate storefront.
§I§II§VServicesProject
Sky Barn: Oat milk that reads like a brand, not a beverage.
No. 0003 · Filed 2025.11Sky BarnOat milk that reads like a brand, not a beverage.
§I§II§IIIF&BLaunch
HUEZ: Feminine care that doesn't apologize for itself.
No. 0004 · Filed 2025.12HUEZFeminine care that doesn't apologize for itself.
§I§II§IIICPGLaunch
Maple3: Canadian maple water, now with a reason to exist.
No. 0005 · Filed 2025.09Maple3Canadian maple water, now with a reason to exist.
§I§IIF&BRebuild
No. 0006 · Filed 2026.03AlldaeEveryday energy, running every day.
§II§IIIDTCFull-service
La Mordida: A restaurant brand with the appetite to match its menu.
No. 0007 · Filed 2025.10La MordidaA restaurant brand with the appetite to match its menu.
§I§IIF&BLaunch
Madre: A heritage brand with a next chapter that fits the first.
No. 0008 · Filed 2025.08MadreA heritage brand with a next chapter that fits the first.
§I§IIF&BProject
No. 0009 · Filed 2024.11PurewineA wine-purifier brand that finally reads as wine.
§I§II§IIIF&BRebuild
No. 0010 · Filed 2026.02SkinnydippedA concept engine that outlasts every quarterly plan.
§II§IIICPGOngoing

More files are at the binder. If your brand belongs in this volume, get in touch. Or see what we do: services.