the wingman project

the index of crafts · §I–III

services

Thirty crafts. Three movements. Every one its own page. Every one for hire on its own.

  1. IThink is everything that happens before anything is built.
  2. IIMake is everything we build, end to end.
  3. IIIRun is your marketing operating, every day, every channel.

Every service can be hired on its own, or in any combination. Same team either way.

movement I: thinkeverything that happens before anything is built.06 / 30
I.01 · the war roomBrand strategyWho you are, who you’re for, what you say.I.02 · the trialsNamingNames that ship, with domains and trademarks cleared.DWG I.03: FAMILY, EXPLODEDBrand architectureSorting how brands, products, and audiences relate.SHT 03/30RECON I.04Category analysisWhat’s really happening. Where you can win.Who your customer actually is. Not who you assume.Audience researchI.05 · the listeningI.06 · Campaign conceptingThe idea the campaign is worth running for.

How Think engagements run

Project-scoped. 2–8 weeks.

Think work is project-based: two to eight weeks, priced flat. Short loops, clear decisions, fast rewrites. You leave with a one-page positioning document, a decision log, and the momentum to brief the making properly.

Form
Documents · decisions · evidence
Length
2–8 weeks, project-scoped
Pricing
Flat, by scope
Cadence
Fortnightly · Friday reads
Leaves with
Positioning · decision log
MOVEMENT II: MAKEeverything we make, end to end.14 / 30
II.01 · under constructionBrand identityLogo, type, colour, system, guidelines.II.02 · the walkable machineWebsitesFast, beautiful, engineered to convert.EcommerceShopify, Plus, headless. Storefronts that sell.AppsiOS and Android, designed and shipped.thumb reachII.05 · THE SHELF WARPackagingShelf-ready. Manufacturable. Beautiful.II.06 · the darkroomPhotographyProduct, lifestyle, editorial, produced end to end.II.07Video00:00:06:00Six-second cutdowns to cinematic brand films.II.08 · the impossible studio3D & CGIPhotoreal product without a shoot.x:0 · y:0 · z:renderedII.09 · the in-betweenscubic-bezier(0.22, 1, 0.36, 1)Motion & animationScroll animations, reveals, explainers.II.10 · the manuscriptEvery word, typed written like it matters.CopywritingBecause it does.AdsEvery format, every platform, at volume.Email designII.12 · the envelopePrint & collateralCards, lookbooks, decks, direct mail.II.14 · space that sellsRetail & environmentalDisplays, booths, fixtures, events.

How Make engagements run

Build engagements. 6–20 weeks.

Make work is project-based, priced flat by scope. Several crafts often run in parallel: an identity, a site and a season of content on one arc. Every approval happens in your Archive. Files and libraries stay yours.

Form
Files · builds · libraries · proofs
Length
6–20 weeks, by deliverable
Pricing
Flat, by scope
Approvals
In your Archive
Leaves with
Everything: source, rights, archive
MOVEMENT III: RUNyour marketing, operating. every day. every channel.10 / 30
III.01 · THE AUCTION FLOORPaid mediaEvery platform. Every dollar. Live.seothe long game.Patient organic search, built properly.III.03 · sent → returnedEmail programThe highest-ROI channel, run properly.Compliant, disciplined SMS that earns opens.44/160SMSIII.04 · every character auditedCRMCustomer data organised. Triggers firing.Social mediathe daily stage.Run as a creative channel, not a chore.Content productionevery week · every month · §III.07Steady cadence. Every week.A steady cadence, planned, produced, and shipped; the presses never sit idle.III.08 · the truth in numbersAnalyticsEvery number tracked. Plainly reported.CROWe find the leaks. We fix them.audited ✓InfluencerCreator-led campaigns with performance rigour.

How Run engagements run

Monthly retainer. Every number visible.

Run is the operating work: every day, on a cadence. A monthly retainer plus pass-through media. A live Archive where every dollar, every send and every calendar is visible to you. Cancel on notice.

Form
Operations · cadence · reporting
Length
Monthly, ongoing
Pricing
Retainer + pass-through media
Cadence
Weekly call · monthly read · quarterly roadmap
Exit
Cancel on notice

Programs

Two ways to hire the whole machine.

ScaleAdvertising that learns, on retainer.Ads, landing pages and offers built in one room, measured at every layer, remade within days.About Scale OwnWe build the company behind your name.A consumer brand conceived, built and operated around you: product, manufacturing, retail, advertising.About Own

You see everything

One Archive. Open from day one.

Every client gets an Archive: where the work, the approvals and the numbers live, in real time. No report that lands a month late.

I Think
  • Positioning document
  • Active initiatives
  • Roadmap
  • Decision log
II Make
  • In-production view
  • Asset library
  • Approval queue
  • Revision history
III Run
  • Live media spend
  • Email calendar
  • Content calendar
  • SEO dashboard
  • Invoices + contracts

Want to know what yesterday cost? Open the Archive. Want to see what ships Thursday? Open the Archive.

how to hire

Thirty crafts. One practice. Hire it any way you like.

Pick one service and it gets the full weight of the practice. Combine any number and they arrive already coordinated, one team across all of it. Write to us in English, Armenian or Russian.

Start an inquiry →or email hello@thewingmanproject.com